Research

I came across posters advertising the 'Heart Foundation'. I am trying to come up with an idea for this brief and these adverts have given me an indication of what 'catches the eye'. Bold writing and strong words or phrases are clear and to the point. Also the use of 'shocking' images is very effective. I noticed that all these posters have incorporated the colour red.

RED FOR HEART

The theme for this brief is 'Red for Heart', what does the 'heart' mean to me!? We have been asked to complete a 8 page brochure. The only rule is the colour red must be incorporated into the final outcome. My aim is to come up with a creative and innovative idea that is going to draw attention to the brochure.